Pie Analysis was given the tasks of asserting DFWL as an up to the minute organisation which will settle for nothing but the best.
To increase brand awareness, establish a loyal following and increase traffic even before its DFWL event.
DFWL came up to us with this idea of branding a fashion trend that is popular with UK fashionistas together with Arab fashion designers. We conceptualised a brand that portrays Arab luxury fused with western modernism.
Dubai Fashion Week London is one of those prestigious fashion events that consolidates the metropolitan lifestyle of contemporary London with a notion of arabesque traditional fashion.
With a reputable venue, increased traffic, exclusive audiences and jaw-dropping designers predominantly from Dubai and London they showcase a spectacular collections live on one platform
The scope of the project was brand identity, brand activation, campaign design, event branding and marketing campaigns.
Pie Analysis transformed the brand identity, brand activation, campaign design, event branding and marketing campaigns for DFWL.
The Logo was redesigned to create a new DNA for the brand.
Season 2 has realised its forte, demand and passion and has increased the number to 1200.