Project BriefA natural drink reflecting and promoting health and freshness. Ginger Sips is reminiscent of those moments when you take a thoroughly deserved and refreshing break after being immersed in an outdoor occupation. A beverage for everyone, it reminds us of the sweet experience of revisiting the root of living, remaining connected to nature and far away people.
The brand was conceptualised around the natural habitat of sweet ginger and human soul. We came up with an icon that depicts human figure with leaves around it making a negative logo out of it.
Our elaboration on the idea of these thousands of farmers, harvesting the main ingredient, led us to put the human in the centre of the logo, acknowledging how we are connected to the producers of the products we consume, thereby to the human soul.
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It was eco-friendly packaging or what we call it these days sustainable packaging solutions. The paper ink and process which manufactured packaging was all on recycle material and we achieved a great yield of brilliant design.