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Grubb Bros Coffee

Project Brief

Grubbs brother are a major brand in Australia and New Zealand and lead the industry in supplying heritage coffee. Being in business for over 70 years. Establishing their new ready to drink product line, they wanted a brand new outlook and we had to come up with modern trendy design for packaging and marketing.

Concept

Absolute Home Textiles is an international manufacturer and supplier of Home Textiles with over 30 years experience in supplying the hotels healthcare & hospitality industry. Pie Analysis works alongside Absolute Home Textiles for all their digital business needs. With the new rebranding we had to inculcate the concept of authority quality and service.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.

Jeff Bezos

Identity

The design of the packaging was done in stages to keep the heritage of the brand. While a secondary phase of development had to be delicately placed to allow for a modern appreciation.

Charcoal

#272727

Magnolia

#D8C090

The perfect experience for you and your client

“Creating a product is an art that must evolve through experience. It is that subtle understanding through experience that has a huge impact.”

U Ali Pie Analysis

Branding

We designed a product that has a classic vintage feel from the bygone era of glamourised opulence. The feel takes you back to the silver screen era of Bogart & Bergman. Stylish yet demure.

“Your brand plans the story. The design showcases the story. ”

Pie Team

Branding through variation

To allow for a more dynamic approach that allows for different audiences to associate themselves to your product can take shape in various forms. This creates choices. We all love to choose.

” The problem with the world is that everyone is a few drinks behind.”

Humphrey Bogart

Pie Design & Digital Team

Your unique full eco cycle company for all your business needs.

Digital Marketing / Digital & Photo Assets / Influencer &  PR / Product Development

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