Grubbs brother are a major brand in Australia and New Zealand and lead the industry in supplying heritage coffee. Being in business for over 70 years. Establishing their new ready to drink product line, they wanted a brand new outlook and we had to come up with modern trendy design for packaging and marketing.
Minimal and luxury feel that would infuse a warm feeling to the population, was the only brief that we had. We came up with the minimal yet luxury representation of the product line with 3 flavors which would be targeted to a different user of different ages. Custom illustrations that are associated with the company a great achievement.
The design of the packaging was done in stages to keep the heritage of the brand. While a secondary phase of development had to be delicately placed to allow for a modern appreciation.
“Creating a product is an art that must evolve through experience. It is that subtle understanding through experience that has a huge impact.” U Ali Pie Analysis