Project Brief

Grubbs brother are a major brand in Australia and New Zealand and lead the industry in supplying heritage coffee.  Being in business for over 70 years. Establishing their new ready to drink product line, they wanted a brand new outlook and we had to come up with modern trendy design for packaging and marketing.


Minimal and luxury feel that would infuse a warm feeling to the population, was the only brief that we had. We came up with the minimal yet luxury representation of the product line with 3 flavors which would be targeted to a different user of different ages. Custom illustrations that are associated with the company a great achievement.


The design of the packaging was done in stages to keep the heritage of the brand. While a secondary phase of development had to be delicately placed to allow for a modern appreciation.

  • Charcoal


  • Magnolia


The perfect experience for you and your client

“Creating a product is an art that must evolve through experience. It is that subtle understanding through experience that has a huge impact.” U Ali  Pie Analysis


We designed a product that has a classic vintage feel from the bygone era of glamourised opulence.  The feel takes you back to the silver screen era of Bogart & Bergman. Stylish yet demure.
“Your brand plans the story. The design showcases the story. ” Pie Team

Branding through variation

To allow for a more dynamic approach that allows for different audiences to associate themselves to your product can take shape in various forms. This creates choices. We all love to choose.

” The problem with the world is that everyone is a few drinks behind.”  Humphrey Bogart 

Pie Design & Digital Team
Your unique full eco cycle company for all your business needs.
Digital Marketing / Digital & Photo Assets / Influencer & PR / Product Development

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