Smart furniture for kids, a family business for decades, Salto wanted to better their online presence and the e-commerce experience. The management understands how important it is to keep the user retained and thus threw a challenge to us to get the best mobile experience.
The mobile-first approach is on the rise in every market – with the mobile or smartphone being the primary device for a host of transactions. With the user-experience designed primarily with mobile in mind, we removed excessive whitespace and distractions, focusing on the important things: Salto’s furniture and sales.
Starting from user journey and user behaviour, we focused on the sole objective of converting customers, hence we created a seamless experience. Keeping within the clients’ colours. We tested the final product with five focus groups and reiterated the findings.
Many customers know and trust your business already, the mobile experience can enhance their journey.
A mature layout for a mature audience could mean having straight right angles in a call to action button. The website’s success is in the finer details. By understanding all the pain points and embedding the solutions in the website will lead to customer delight.
The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces. The combination of these technologies unlocks an incredible opportunity to connect everything together in a new way and it’s dramatically transforming the way we live and work. As described by text magic people shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.